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Women over 55 are getting into technology in a big way. So why is the industry ignoring them? My mum is scared of technology. Clammy hands terrified. To the point where she gets a rash when we talk to her about getting a new computer. Anyone would think...
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I am frustrated. I am bored. I feel patronised. PC World is telling me My World is Pink (it has not been pink since I was 7) and I need a new laptop to match my outfit (it would never even occur to me to match my outfit with my technology). Samsung is...
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Last week Dell hosted an event intended to unite the worlds of fashion and technology bloggers. Their goal was to discuss how technology could be re-positioned as fashion in order to sell it to women. With Microsoft's research highlighting that technology...
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When was the last time you saw an actual mobile phone on display in a mobile phone store? If you've had the misfortune to wander into one of these places recently you will notice that the walls and shelves of these places are usually covered with...
