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A Life of Enterprise

John Vincent, co-founder of Leon Restaurants and head of Vasari Global, blogs exclusively for MT about his life as an entrepreneur.

A Life of Enterprise: On Situational Leadership   

Leadership is not just about sticking to one’s own style. You have to adapt to suit the people you manage.

One of the organisational constructs Henry and I use most effectively in Leon is ’Situational Leadership’. We picked it up from Bain, but Bain I’m sure were inspired by someone else (so if you are the creator of it, write me a postcard). It is a construct that determines what style of leadership you should adopt, given someone’s confidence and competence in a certain task.

When someone is new to a team, or maybe new to being Prime Minister, they will probably be on a bit of a high. New pencil case. New car. New set of staff that stand up straight when you walk into Downing Street and brief you as you march down the corridor (please tell me that’s what it’s like). But the trouble is, you have probably not done that exact job before. You may be fresh from your MBA and starting out in banking. Or a sales director who is now sales director in a slightly new company with a different culture and products and selling cycles to your previous company. Or you may not have actually been Prime Minister before, so you may at first be a bit rubbish at it. Now if you have someone in your team who has high confidence but low competence you have to be DIRECTIVE. “Go and see Janet from accounts and ask for the South Region’s sales figures, and ask her to format it the way she did for last year’s national conference”. “Take this knife and chop these onions like you see in the picture – into cubes. And use the knife with the yellow handle”. This is stage 1.

Stage 2 is where your report realises they may not know as much as they thought. Confidence plummets and the whole thing can get a bit sticky. The MBA hire who has been turned into a demi-god during recruitment realises they have a lot to learn about the reality of the job. The trainee chef realises he or she takes an hour to chop the same amount of onions the head chef can chop in five minutes. This is stage 2, and it’s where the leader needs to change his or her style to COACHING. It’s time to explain how it’s done, demonstrate it, let them have a go, and then review how they have done. Repeat this cycle until cooked.

Stage 3 is when the team member is starting to get a little better at the job and maybe has moderate capability but fluctuating confidence. One minute you think you have mastered driving, then you drive up the wrong side of the dual carriageway by mistake. This is when as a leader you need to be SUPPORTIVE. Take them out for a cup of coffee. A beer. A cake (cf my previous advice on this very important technique).

Eventually, things improve all round, and your team member is both confident and competent in that particular task. Every organisation has some of these people – people who are actually very good at what they do, and very confident with it. In armies, they may be the Sergeant Majors who have to initially carry the new officers. In Government, maybe the Permanent Private Secretaries. Either way, these people can be DELEGATED to. They are in stage four. You can merely say “chop me twenty onions” or “I need you to open the restaurant in Soho next month. Come and tell me when it’s done”.

The key thing is to realise that situational leadership is task-specific. One person will be in stage four for some tasks (maybe financial modelling) but stage one for others (maybe launching a marketing campaign). 

Published Jun 08 2010, 12:15 PM by John Vincent
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All Comments

John Thomas June 10, 2010

Much as I wanted to be SUPPORTIVE, I'm not sure I gained that much from this "blog".  

If you are going to "borrow" other people's ideas as the basis of your article then it might be good to: (i) at least do them the courtesy of bothering to look up their names so you can thank them properly (a very simple Google search would've thrown up Paul Hersey and Ken Blanchard FWIW); and (ii) add more value than something I might have been able to find on Wikipedia (speaking of which, here is their take on it en.wikipedia.org/.../Situational_leadership_theory).

In fact a quick read of that Wikipedia article led me to conclude that this may well be a case of Hersey and Blanchard Level M1: someone lacking in the specific skills to write a blog and being unable or unwilling to take responsibility for doing some proper research into the subject matter.  I'm not sure the author is up to levels S2,S3 or S4, so I'll stick to S1 ("Telling") and tell him that a little more time spent doing research and a little less time on self-indulgent ramblings, might make for a (more) informed piece

James Taylor (Web Ed) June 10, 2010

John - I hope you won't mind me wading in in defence of our blogger, and gently protesting that your critique is a little on the harsh side...

John V was hardly claiming SL as his own idea. And his account takes a rather different approach to Wikipedia: the whole idea of this piece was to present a personal, light-hearted and accessible interpretation of a management tool that some might consider rather dry (not least if they've read about it on that deathly dull Wikipedia page, as opposed to the Hersey/ Blanchard original).

Isn't that kind of what you'd expect of a blog on a management website?

John Thomas June 11, 2010

James - whilst your support for your contributor is admirable, I have to disagree with you.  This blog is billed as John V blogging "exclusively about his life as an entrepreneur".  I will refrain from commenting on the word "exclusively" and instead focus on the fact that having been told that this will be about "his life" and refer to the fact that the only reference he makes to his life is in the first line.  

And then we get some made-up examples of the different Stages; I don't find that particularly insightful.  The paragraph starting "Eventually" sums this up perfectly; as far as I am aware Leon does not employ Sergeant Majors or PPSs and the use of the word "maybe" tells me that he has no clue whether the fabricated anecdotes actually work or not.   Lots of gratuitous catering references in the piece, but not actually much I find digestable or to my palate.

Each to their own, but I think this is pretty lazy GCSE level journalism. When I read blogs on here I don't want to read rehashed versions of management theories that any MBA or business studies undergrad could produce, I expect insightful comment based on the real world. All we have here is a one-liner intro that says "this is a technique I think works" and then a list of made-up examples that purport to illustrate that point.  

And if you think I'm being overly harsh, then compare this to the Traveller's Tale blog.  That is informative, well-researched and well-written.  I read it and learn something.  Exactly the kind of thing I expect from MT.  This, on the other hand, is not.  

Perhaps you have readers who want to read the stream of consciousness ramblings ("Always Bring Cake" being a prime example) of what appears to be a mashup of David Brent and Alan Partridge (without actually being funny).  I, for one, don't.   Fortunately we live in a free world and you're free to publish this stuff and I'm free not to read it.

You can do so much better than this MT.  

James Taylor (Web Ed) June 15, 2010

John - eloquently put! I guess all I can say is that we want the blogs to include a mix of different styles and perspectives... Some people much prefer the more personal stuff (like this), while others prefer the more macro-level stuff (like Traveller's Tales). We're a broad church here at MT, and at risk of stating the obvious (and overdosing on cliches), we don't expect to please all of the people all of the time..!

 
 

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A Life of Enterprise

John Vincent, co-founder of Leon Restaurants and head of Vasari Global, blogs exclusively for MT about his life as an entrepreneur.

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