This week the downturn was brought into much sharper focus when I met an entrepreneur friend of mine, to discover that the previous day she'd put her business into administration. And since she's personally liable for a slice of the debt outstanding in the business, she's also going to have to declare herself bankrupt.
I suppose this is a scenario that's happening up and down the country at the moment, but it's the first time I've been literally face-to-face with it. And I couldn't believe it. This girl is one of the brightest, most resilient, most driven people I know. If I had to name one person I know who epitomises a ‘born entrepreneur’, she'd be right at the top of the list. Yet here she was, talking about financial oblivion. It was really scary.
I'll admit that I've always been a bit suspicious about businesses that blame the recession for all their troubles. I guess it's partly because I haven't seen it with my own eyes - I mean I'm not saying we haven't noticed the difference, because we definitely have, just that we're still making money and doing more or less ok (touch wood). But it's also because it just seems too convenient. People are naturally inclined to look for excuses when things go wrong, and at the moment they have a ready-made one.
I suppose my view is that a good entrepreneur should have seen this coming, at least to some extent. I don't mean they should have predicted the credit crunch, since most of the (supposedly) great economists of our time failed miserably to see that one coming, But they'd have had a sense that things couldn't go on as they were, and that it might be time to start putting some cash aside for a rainy day. After all, guessing what's going to happen next - or at least, reacting to it first - is kind of the name of the game, right?
In fairness to this girl, she was very matter-of-fact about where her business had gone wrong. It was a retail operation, which had gone down a storm in its early days - much to the delight of her backers, who'd encouraged her to open a second shop. That also did well, but then came a third and fourth, which just didn’t take off in the same way (partly because of the conditions, and partly, I suspect, because she wasn’t running them herself any more). The debts were piling up, and the banks started getting very cold feet. Six months later, they’ve pulled the plug.
Her view is that her problems weren’t entirely due to the recession, but that was what made them fatal – particularly the fact that she couldn’t refinance the debt. Still - next time, she said, she wouldn’t try to grow so fast. And for me, this was the one positive of the conversation. Even now she’s planning her next business, as soon as her disqualification is over. With that kind of resilience, I still think she’ll make a really successful entrepreneur one day.
secretdiary@managementtoday.com