BSkyB is Britain's Most Admired Company 2009

Last post 02-04-2010 10:35 AM by

Graham Salisbury.

6 replies.

• 12-02-2009 2:08 PM

  MT Joined on 07-07-2009 Posts 1,474	BSkyB is Britain's Most Admired Company 2009 Reply Contact The UK's biggest listed businesses have spoken: BSkyB is officially Britain's Most Admired Company. Read the whole article.

• 12-02-2009 2:08 PM

  In reply to

  jim lawson Joined on 12-02-2009 Posts 1	RE: BSkyB is Britain's Most Admired Company 2009 Reply Contact What a surprising accolade. The award most certainly is NOT for the standard of SKYs customer service, which is appalling and getting worse.

• 12-02-2009 3:17 PM

  In reply to

  Carole Youngs Joined on 12-02-2009 Posts 1

  RE: BSkyB is Britain's Most Admired Company 2009 Reply Contact An astounding choice for an award! Have the judges ever had to contact SKY as a customer, I wonder? My last experience was a 22 minute 'hold', followed by no action in response to my request to cancel the previous occupant's account \(who had moved away 5 years ago and subsequently died) - I am still receiving mail for them 5 years on despite several letters requesting that they cease and desist!

• 12-03-2009 1:26 PM

  In reply to

  James Taylor (Web Ed) Joined on 07-07-2009 Posts 264

  Re: BSkyB is Britain's Most Admired Company 2009 Reply Contact Hi all, just to clarify - the awards aren't chosen by judges, at least in the traditional sense - it's all based on a peer review survey. So we ask the ten biggest public companies in the sector (plus various associated analysts and commentators) to assess their competitors confidentially across nine separate categories, and then we collate the results. In other words, Sky was adjudged by all our other big public companies to be the best among them, at least this year.

• 02-03-2010 8:19 AM

  In reply to

  Graham Salisbury Joined on 11-10-2009 Posts 5

  RE: BSkyB is Britain's Most Admired Company 2009 Reply Contact As with all such listings, it depends what one means by "most admired" and also who who is doing the admiring! Covalence are a Swiss-based organisation that track the ethical reputation of multinational companies, and produce a regularly updated ranking of such organisations. The criteria that they use in determining ranking are largely based on the contribution of multinational enterprises to human development globally, with particular attention paid to the needs and realities of developing countries. Here's how the Companies on the "most admired" list fare when a different set of criteria are applied! Interesting that on that basis, BSkyB would be bottom of the list, not the top! 1.BSkyB 323/581 2.Tesco 97/581 3.Johnson Matthey 299/581 4.Cadbury 26/581 5.GlaxoSmithKline 29/581 6.Rolls-Royce Not Listed 7.BP 130/581 8.BG Group 308/581 9.Diageo 39/581 10.Cobham Not Listed

• 02-04-2010 10:06 AM

  In reply to

  James Taylor (Web Ed) Joined on 07-07-2009 Posts 264

  Re: RE: BSkyB is Britain's Most Admired Company 2009 Reply Contact Graham - thanks for that, interesting stuff You're obviously quite right that reputational surveys are all (by definition) subjective. But hopefully we've made it clear what this survey is all about: these are the companies that are most admired by their corporate peers. Obviously if you asked a different audience and/or used/ invented some different criteria, the results might be different. Speaking of which, do you have a link to the methodology Covalance used?

• 02-04-2010 10:35 AM

  In reply to

  Graham Salisbury Joined on 11-10-2009 Posts 5

  Re: RE: BSkyB is Britain's Most Admired Company 2009 Reply Contact Hi James I think that if you look on the Covalence website, their methodology is covered. Essentially they use a wide range of measures, from both positive and negative press coverage to adherance (or lack of it!) to a wide variety of international protocols and agreements, especially on environmental issues and concern for the areas in which they operate Cheers