I am a dedicated PR professional who entered the PR industry upon graduating in 1996. Between 1996-2001 I worked for three different PR Consultancies focusing on industries as diverse as food, wholesaling, local government and more latterly residential and commercial property. I joined Kestrel as an Account Director in 2001 and became a full Director of the business a few years later. During my time at Kestrel I have worked for clients across a variety of industries including professional services, construction, recruitment and waste and recycling. My experience is primarily business-to-business but I do occasionally get involved in consumer campaigns. In addition to standard public/media relations, I often get involved in crisis communications, internal communications and more latterly digital communications (e-newsletters, website design, search engine optimisation, pay-per-click advertising etc.).