No doubt this Christmas, technology companies will target men with tech babble (ram, gigs, specs etc), and then try to woo women by dressing up their products in glitzy, pinked up marketing bows. But this is a guide for men and women - for anyone who is less in love with technology and more interested...
I am frustrated. I am bored. I feel patronised. PC World is telling me My World is Pink (it has not been pink since I was 7) and I need a new laptop to match my outfit (it would never even occur to me to match my outfit with my technology). Samsung is asking me “What Colour is my Life?” (hello?) and...
Last week Dell hosted an event intended to unite the worlds of fashion and technology bloggers. Their goal was to discuss how technology could be re-positioned as fashion in order to sell it to women. With Microsoft's research highlighting that technology is as important to women as fashion, should...
