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Lady Geek: Gaming grandmas are the new geeks

Women over 55 are getting into technology in a big way. So why is the industry ignoring them? My mum is scared of technology. Clammy hands terrified. To the point where she gets a rash when we talk to her about getting a new computer. Anyone would think I was proposing she install a gargoyle with snakes...

Posted to Lady Geek (Weblog) by MT Editorial on 04-27-2010
Technology: Is it different for girls?

I am frustrated. I am bored. I feel patronised. PC World is telling me My World is Pink (it has not been pink since I was 7) and I need a new laptop to match my outfit (it would never even occur to me to match my outfit with my technology). Samsung is asking me “What Colour is my Life?” (hello?) and...

Posted to Lady Geek (Weblog) by Belinda Parmar on 11-16-2009
Technology & Fashion: A match made in heaven or hell?

Last week Dell hosted an event intended to unite the worlds of fashion and technology bloggers. Their goal was to discuss how technology could be re-positioned as fashion in order to sell it to women. With Microsoft's research highlighting that technology is as important to women as fashion, should...

Posted to Lady Geek (Weblog) by Belinda Parmar on 10-27-2009
Tech Retailers Add No Value

When was the last time you saw an actual mobile phone on display in a mobile phone store? If you've had the misfortune to wander into one of these places recently you will notice that the walls and shelves of these places are usually covered with "dummy" phones, empty shells in which the...

Posted to Lady Geek (Weblog) by Belinda Parmar on 10-19-2009